Sorescu, Alina B: search on Z-Library

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1

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., OâGuinn, Thomas Clayton Gibson, Schmitt, Bernd

Journal:

Journal of Marketing

Year:

2020

Language:

english

File:

PDF, 433 KB

english, 2020

2

Innovations in Retail Business Models

Alina Sorescu, Ruud T. Frambach, Jagdip Singh, Arvind Rangaswamy, Cheryl Bridges

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 228 KB

english, 2011

3

Data-Driven Business Model Innovation

Journal:

Journal of Product Innovation Management

Year:

2017

Language:

english

File:

PDF, 67 KB

english, 2017

4

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Sorescu, Alina B, Spanjol, Jelena

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 134 KB

english, 2008

5

Event study methodology in the marketing literature: an overview

Sorescu, Alina, Warren, Nooshin L., Ertekin, Larisa

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 566 KB

english, 2017

6

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Sorescu, Alina B., Chandy, Rajesh K., Prabhu, Jaideep C.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 213 KB

english, 2003

7

Two Centuries of Innovations and Stock Market Bubbles

Sorescu, Alina, Sorescu, Sorin M., Armstrong, Will J., Devoldere, Bart

Journal:

Marketing Science

Year:

2018

Language:

english

File:

PDF, 413 KB

english, 2018

8

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)

Mukherji, Prokriti, Sorescu, Alina, Prabhu, Jaideep C, Chandy, Rajesh K

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 335 KB

english, 2011

9

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

Alina B. Sorescu and Jelena Spanjol

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.98 MB

english, 2008

10

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Alina B. Sorescu, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 4.52 MB

english, 2003

11

Republican Brands, Democrat Brands…

Gelb, Betsy D., Sorescu, Alina B.

Journal:

Journal of Advertising Research

Year:

2000

Language:

english

File:

PDF, 35 KB

english, 2000

12

Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits

Ertekin, Larisa, Sorescu, Alina, Houston, Mark

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 1.02 MB

english, 2018

13

Negative Comparative Advertising: Evidence Favoring Fine-Tuning

Sorescu, Alina B., Gelb, Betsy D.

Journal:

Journal of Advertising

Year:

2000

Language:

english

File:

PDF, 2.29 MB

english, 2000

14

Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products

Cao, Zixia, Sorescu, Alina

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 337 KB

english, 2013

15

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Sorescu, Alina B, Chandy, Rajesh K, Prabhu, Jaideep C

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 117 KB

english, 2007

16

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

Alina Sorescu, Venkatesh Shankar and Tarun Kushwaha

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 3.53 MB

english, 2007

17

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

Sorescu, Alina, Shankar, Venkatesh, Kushwaha, Tarun

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 328 KB

english, 2007

18

Negative Comparative Advertising: Evidence Favoring Fine-Tuning

Alina B. Sorescu and Betsy D. Gelb

Journal:

Journal of Advertising

Year:

2000

Language:

english

File:

PDF, 2.91 MB

english, 2000

19

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Tavassoli, Nader T., Sorescu, Alina, Chandy, Rajesh

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 261 KB

english, 2014

20

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

Alina B. Sorescu, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.77 MB

english, 2007

21

EXECUTIVE SUMMARY: BEATING A BEHEMOTH

Prokriti Mukherji, Alina Sorescu, Jaideep C Prabhu, Rajesh Chandy

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 128 KB

english, 2011

22

Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future

Warren, Nooshin L., Sorescu, Alina

Journal:

Journal of Marketing Research

Year:

2016

Language:

english

File:

PDF, 445 KB

english, 2016

23

Customer Satisfaction and Long-Term Stock Returns

Sorescu, Alina, Sorescu, Sorin M.

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 125 KB

english, 2016

24

A marketing perspective on business models

Gatignon, Hubert, Lecocq, Xavier, Pauwels, Koen, Sorescu, Alina

Journal:

Year:

2018

Language:

english

File:

PDF, 401 KB

english, 2018

25

When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News

Warren, Nooshin L., Sorescu, Alina

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 567 KB

english, 2016

26

Prevalence of Giardia spp. infection in calves in Western Romania

Marius Stelian Ilie, Ionela Denisa Sorescu, Ion Oprescu, Alina Ilie, Florica Morariu, Gheorghe Darabus

Journal:

Current Opinion in Biotechnology

Year:

2011

Language:

english

File:

PDF, 84 KB

english, 2011

27

Survey of Anaplasma phagocytophilum antibodies in dogs from South Western Romania

Ilie, Marius S, Ilie, Alina, Imre, Mirela, Imre, Kalman, Hotea, Ionela, Morariu, Sorin, Sorescu, Denisa, Darabus, Gheorghe

Journal:

Current Opinion in Biotechnology

Year:

2013

Language:

english

File:

PDF, 63 KB

english, 2013

28

New data's in canine borreliosis from Romania: Serological approach

Marius Ilie, Mirela Imre, Kálmán Imre, Ionela Hotea, Alina Ilie, Denisa Sorescu, Sidonia Andrei, János Dégi, Sorin Morariu, Gheorghe Dărăbuş

Journal:

Journal of Biotechnology

Year:

2012

Language:

english

File:

PDF, 64 KB

english, 2012

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